Interactive. Accessible. Engaging.
Our 2014 media strategy is designed to deliver 800 million impressions in an effort to drive incremental brand awareness and direct leads to our network members.
Our brand will blend exclusivity, dominance and new trail-blazing technology to reach The New York Times’ global audience. Our 2014 plan in total is expected to deliver nearly 300 million media impressions, utilizing a 360-degree approach that aligns strategy, opportunity and tactics through a variety of cross-platform and multiple evergreen placements.
Experience the collaboration
Our continuous collaboration with The Wall Street Journal offers an array of opportunities to showcase the homes represented by our network. Designed to deliver 167 million media impressions, this marketing strategy is comprised of a worldwide, multi-faceted program inclusive of exclusivity and dominance throughout WSJ's Digital Network.
Over 1,000,000 highly-qualified visitors found their way to sothebysrealty.com through our search engine advertising efforts on Google. This also includes translated search engine advertising campaigns running on the in-country version of Google in Spain, Argentina, Portugal, Brasil and many more to come later this year.
The Sotheby's International Realty brand channel continues to be the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network. As the number one online video site, YouTube receives four billion views per day thus providing vast exposure to connect buyers to the exceptional properties represented by our network.
The Daily Telegraph provides another unique platform to showcase the extraordinary places and homes our network represents globally. This collaboration is primed to deliver an amazing 167 million media impressions throughout the execution of a dedicated microsite as well as strategically placed banner advertisements.
Our robust media plan provides maximum global exposure for our network's listings with strategically-placed, media rich banners on the Financial Times' flagship website, ft.com. An extension of the ft.com is its dedicated Chinese version where our banner ads are translated and together with ft.com will deliver 1M media impressions this year.
Extending our brand's presence toward the Pacific Rim, our partnership with the South China Morning Post was formed. Strategically placed banner ads featuring listings represented by our network appear run of site within the Property Section and Home Page - and combine together will 500,000 media impressions this year.
A premiere luxury lifestyle resource since 1977, the Asia Tatler Franchise consists of 14 focused print editions and a growing online and mobile presence that continues to define the role of luxury amongst the social elite. In 2014, our brand is the EXCLUSIVE online real estate channel partner for hongkongtatler.com
The Sotheby’s International Realty® network alignment with Architectural Digest encompasses an integrated online partnership through commanding presence on archdigest.com, which was recently redesigned and re-engineered and now attracts on average more than 900,000 unique monthly visitors, consuming about 10 pages per visit.
The New York Times
The Wall Street Journal
South China Morning Post
Hong Kong Tatler