Category Archives: Sotheby’s Realty

Your home, presented by the Sotheby’s International Realty® Brand

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Global Affluence: The Emerging Luxury Consumer

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Unlimited Sotheby’s International Realty is pleased to present “Global Affluence: The Emerging Luxury Consumer”, a report examining the confidence, spending habits and purchasing interests of emerging luxury consumers from around the world, who are defined as those with $250,000 USD to $1 million USD in investable assets.


Key findings from the report include:

  • 85% of emerging luxury consumers are confident in the housing market in their respective countries and are ready to purchase a home within the next three years.
  • 93% of emerging luxury consumers are looking to purchase homes with luxury components.
  • Emerging luxury consumers are interested in waterfront, metropolitan and historic homes.

The complete report features a breakdown of data by country surveyed as well as supplemental search data from sir.com. Click here to download the full report.

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We’ve got something to tell you…

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Unlimited Sotheby’s International Realty Attracts Local Talent and Expands to Newton, Massachusetts

Unlimited Sotheby’s International Realty today announced the opening of its new office located at 767 Beacon Street in the heart of Newton Centre. Locally owned and operated, Unlimited Sotheby’s International Realty now has a total of three offices strategically located in Brookline, Jamaica Plain and Newton. These key markets will allow it to better serve an international clientele, at all price points, who are coming to live in the Boston area to take advantage of the many opportunities available in the Boston Medical area, local universities and the innovation economy; many of whom are also looking to live in the communities with strong school systems like Brookline, Chestnut Hill, and Newton markets.

“We are thrilled to have been selected to represent the prestigious Sotheby’s International Realty brand in Newton. The power of a global brand, built on a 272 year heritage, is unparalleled in the real estate brokerage industry. When the opportunity to expand into Newton presented itself, we felt like the brand saw us as the future leader in these key strategic Boston and suburban markets that run throughout the entire Route 9 corridor.  With our new strategic position and strength, we feel Unlimited Sotheby’s International Realty offers top agents and clients the best option for luxury real estate and international exposure in the marketplace” said Jon Ufland, principal and managing broker, Unlimited Sotheby’s International Realty, and Newton resident.

The Sotheby’s International Realty brand attracts top agents around the world. Recently, the brand had the most individuals represented in the Individual Average Sales Price category, holding 17 of the top 50 spots (34%) in the 2016 REAL Trends/The Wall Street Journal Top Thousand report. Unlimited Sotheby’s International Realty is now uniquely positioned to represent distinctive properties across the Greater Boston area.

Newton broker and resident, Margie Kern will also be joining the company as a Principal and top performing sales agent. Kern, one of the elite luxury residential brokers in Newton and the Greater Boston area, will be heavily involved in helping to grow the Newton office.

“We are thrilled to have Margie Kern joining our team. Margie has positioned herself as one of the most successful luxury residential real estate agents in the area as a result of her unmatched work ethic, incredibly loyal clientele and dedicated team of talented agents.” said Jon Ufland. “Margie’s market knowledge, collaborative spirit in helping others succeed, and her strong business acumen will enhance our ownership team as well as attract other top performing agents to our company.”

Joining Margie at Unlimited Sotheby’s International Realty’s Newton office are agents Sandra Fromm, Beverly Berman, Beth Barry, Valerie Beaver, Marsha Marchant, Ward Shifman, Linda Brennan, and Chris Lee, all of whom are, or have been, Newton residents and active community members.

Unlimited Sotheby’s International Realty serves clients in Brookline, Jamaica Plain, Newton, and surrounding Greater Boston communities. The global advertising and marketing tools are unparalleled, offering sellers unprecedented access to buyers around the world, through the Sotheby’s International Realty network of more than 850 offices in 65 countries and territories worldwide. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients benefit from an association with the Sotheby’s auction house.

For more information, visit, unlimitedsir.com.

See the full press release here.

Sotheby’s International Realty Video Series: Houseguest

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“Houseguest” is the new custom video series presented by the Sotheby’s
International Realty® brand. This series follows influential and inspirational people as they become a houseguest in a home represented by the Sotheby’s International Realty brand and meld their life with the unique lifestyle found with their extraordinary accommodations.

The Sotheby’s International Realty brand is the first real estate partner to
develop this type of custom content with the Wall Street Journal. Houseguest will be featured in Sotheby’s International Realty brand media units and
social platforms.

Episode 3: Public Relations Executive Trades the Bustling NYC Life for a Retreat in the Colorado Mountains

As the owner of a communications agency, Public Relations executive, Lois Najarian O’Neill is no stranger to the hustle and bustle of New York City life.  She is the ultimate high-powered executive balancing a successful company while raising two children.

In this episode of Houseguest, Lois trades skyscrapers for mountains, as she visits The Berman Buckskin Ranch in Telluride, Colorado.

Watch Lois discover tranquility and explore new hobbies through her inspiring retreat in the mountains.

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CLICK HERE to learn more about the house

Targeting China’s Wealthy with New Juwai.com Alliance

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Sotheby’s International Realty Affiliates LLC has announced an alliance with Juwai.com that enables the luxury real estate brand to generate Chinese buyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby’s International Realty now has the most global representation on Juwai.com, displaying luxury listings from 65 countries and territories.

We are constantly looking for opportunities to expand globally by adding new distribution opportunities that showcase properties to affluent consumers in key growth markets.  The alliance with Juwai.com achieves that by giving us better access to a market that is already one of our most important, and which promises great future growth.

“One of Juwai.com’s key advantages is that it is hosted on both sides of China’s internet firewall, so its listings are visible online both within China and outside of China.”

–Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC

At this moment, one out of every 10 visitors on sothebysrealty.com is located in China, and the syndication and advertising program with Juwai.com will further strengthen the Sotheby’s International Realty brand presence in that market.  The  alliance includes the following components:

  • Listing display: Sotheby’s International Realty property listings will appear on Juwai.com and in its real estate search results.
  • First responders: Juwai.com’s Chinese-language team is located in mainland China so they can respond to consumer inquiries in real time, translate the inquiries into English and forward them to the Sotheby’s International Realty sales associate who has the listing.
  • Brand page: A Sotheby’s International Realty brand overview page carries information about the brand, a contact form and the network’s listings – all in one place.
  • Banner advertising: Sotheby’s International Realty banner ads will run on the Juwai.com homepage, promoting the company’s new brand page and listings to Juwai.com’s audience.

To see the Sotheby’s International Realty brand page on Juwai.com, visit: www.juwai.com/sothebysrealty

Sotheby’s International Realty NEW Video Series: Houseguest

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“Houseguest” is the new custom video series presented by the Sotheby’s International Realty® brand in an exclusive collaboration with the Wall Street Journal Custom Studios. This 4 episode series follows influential and inspirational people as they become a houseguest in a home represented by the Sotheby’s International Realty brand and meld their life with the unique lifestyle found with their extraordinary accommodations.

The Sotheby’s International Realty® brand is the first real estate partner to develop this type of custom content with the Wall Street Journal!

Episode 1: Kevin Red Star

As one of the most acclaimed artists of our time, Kevin Red Star, is a Native American Painter of American Indian Culture. Born and raised on the Crow Indian Nation in Lodge Grass, Montana, Kevin Red Star finds inspiration in his family, heritage and abundance of visual experience to compose a signature style and palette.

This captivating home enjoys unrivaled views of New York City from the other side of the Hudson River. Ample and spacious indoor and outdoor spaces make this waterfront home ideal for entertaining. These inviting qualities and breathtaking panoramas are offered in a private setting in one of New Jersey’s most sought after neighborhoods.

CLICK HERE TO SEE THE VIDEO OR CLICK THE IMAGE ABOVE

CLICK HERE to learn more about the house
Learn more about our guest at kevinredstar.com

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Sotheby’s International Realty Global Networking Event 2016

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Unlimited Sotheby’s International Realty, recently participated in the 2016 Sotheby’s International Realty® Global Networking Event. The event, which took place from May 16th through May 18th in Las Vegas, Nevada, brought together approximately 2,300 members of the Sotheby’s International Realty network, with more than 165 of the brand’s companies represented from 40 countries and territories worldwide.

 

“The Sotheby’s International Realty Global Networking Event offers an extraordinary experience and provides great value to our firm, and in turn, our clients,” said Jon Ufland, Principal, Managing Broker, Unlimited Sotheby’s International Realty.  “Attending allowed us the opportunity to connect with the world’s most talented real estate professionals to learn more about the industry, both on a global level and as a whole, the advantages offered through the Sotheby’s International Realty network and the brand’s vision for the future, all while creating lasting friendships and a valuable, global referral business.”

 

Held at the Wynn Las Vegas, the Sotheby’s International Realty Global Networking Event was a dynamic three-day immersion into the brand, offering network members the unique opportunity to collaborate, share ideas and best practices, generate referrals and create lasting business connections around the world.  The general sessions featured inspiring, emotional and motivational speeches from Sotheby’s International Realty Affiliates LLC’s Philip White, president and chief executive officer, Wendy Purvey, chief marketing officer, and Francis X. Santangelo, senior vice president, global operations; as well as keynote speaker Daniel Lamarre, president and chief executive officer of Cirque du Soleil, and closing speaker Joe Castillo, the world’s premier “SandStory” performer.

 

“Our Global Networking Event celebrates the strength of the Sotheby’s International Realty network,” said White.  “This year’s conference was our most attended ever and it is incredible to see how members of our network continue to utilize the resources we provide, take the reins and develop their own new opportunities and continue to grow their business.  We are proud of our network, our heritage and our future, and the success of this year’s Global Networking Event is the culmination of it all.” 

 

There were over 35 different breakout sessions offered, ranging in topic from sales and negotiation tactics, to the changing landscape and demographics of home ownership, to the power of branding and marketing, and more. More than 120 Sotheby’s International Realty network members volunteered to play an integral part in the sessions, sharing advice, best practices and personal experiences with their peers while serving as breakout hosts, guest speakers and expert panelists.

 

Unlimited Sotheby’s International Realty, which has offices in Brookline and Jamaica Plain, offers exclusive Sotheby’s International Realty marketing, advertising and referral services that are designed to attract well-qualified buyers to the firm’s property listings. Property listings from Unlimited Sotheby’s International Realty also are marketed on the sothebysrealty.com  global website, as well as on the firm’s local website, unlimitedsir.com

As a Sotheby’s International Realty affiliate, the firm and its clients also benefit from an association with the Sotheby’s Auction House, allowing the firm’s sales associates the opportunity for real estate referrals with auction house clientele as well as the unique ability to refer real estate clientele for appraisal services for jewelry, art, antique furniture and collectibles.

 

The Sotheby’s International Realty network currently has more than 19,000 affiliated independent sales associates located in approximately 845 offices in 63 countries and territories worldwide.  Each office is independently owned and operated.

Apple News Partnership Extended Through June 2016

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We’re excited to announce that our extremely successful Apple News partnership has been extended to run through June of this year!

Apple News is the new application baked into every Apple device running iOS 9 or newer, allowing us to potentially reach over 800 million iPhones, iPads, and iPod Touches.

Our ad units have a 5% Share-of-Voice on the For You section of the app + a 25% Share-of-Voice in the app’s Business Channel.

You can also add the Sotheby’s International Realty channel within Apple News, which has content automatically fed via our Extraordinary Living blog. It can be found by searching for Sotheby’s International Realty within the News app, or clicking here on your iOS device.

Sotheby’s International Realty Network Reports Significant Gains for 2015

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The Promenade by Alfred Sisley

Unlimited Sotheby’s International Realty, a luxury real estate firm based in Brookline and Jamaica Plain, MA, today announced the Sotheby’s International Realty® brand reported that in 2015 its affiliated brokers and sales professionals achieved approximately $80 billion in U.S. home sales volume (transaction sides multiplied by average sale price). Driven largely by a brand record of over 100,000 total transaction sides, this is the highest annual sales volume performance in the history of the brand and marks a 13% increase from the prior year.                                                                             

Global Growth

The Sotheby’s International Realty brand also reported growth in its global network, which now encompasses 63 countries and territories worldwide. At year-end, the network totaled 835 offices, a gain of nearly 10%, and more than 18,800 sales associates, up 14%.

“2015 was a record year for domestic franchise sales for the Sotheby’s International Realty brand,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “This year alone, we have also added 12 international, independently owned and operated affiliate brokerage locations to our global network, which will drive accessibility to the increasing level of international buyers in key luxury markets.”

Outside the United States, the Sotheby’s International Realty brand continued to expand into key markets in 2015.  The entire Gulf Region is poised for significant growth as the brand’s affiliate brokerage in the region, Gulf Sotheby’s International Realty, acquired the rights to deliver real estate services in Bahrain, Kuwait, Oman, Saudi Arabia and Qatar.  The brand saw continued growth entering the countries of Chile, Finland, Ireland, The Netherlands, and Nicaragua, while expanding its presence in Italy, Queensland, Australia and in Buenos Aires, Argentina.

The Sotheby’s International Realty brand also added five independently owned and operated residential real estate firms and 73 new offices to its network across the United States. This past year witnessed continued growth by existing affiliate companies through mergers, acquisitions and recruiting.  Notable transactions included the coming together of three companies in Vermont and New Hampshire that resulted in one of the largest operators in those states under the Four Seasons Sotheby’s International Realty banner, and the acquisition of South Bay Brokers in Manhattan Beach by Vista Sotheby’s International Realty.  Several key open markets were also filled, namely: Baltimore, Md.; Block Island, R.I.; Charlottesville, Va. and Portland, Ore.

Last year The Wall Street Journal/REAL TrendsTop Thousand” ranked agents based on average sales price, recognizing the success of agents that specialize in the luxury real estate segment. The Sotheby’s International Realty brand had 75 of the top 250 (30%) individuals by average sales price. This achievement is reflective of the success of our efforts to further establish the brand as the voice of luxury.

In 2016 and for the ninth year in a row, the Sotheby’s International Realty brand won Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction award. In addition to its real estate ranking, the brand also came in fourth in the overall top 50, and second among the Top 50 “Systems with 250 or more units,” which is a ranking of all franchise systems across all categories with more than 250 locations.

The Sotheby’s International Realty brand hosted several international networking events throughout the year exemplifying its truly global reach. An event in Rome brought together 27 affiliated companies from 19 countries within the European, Middle Eastern and African region while another event in Rancho Palos Verdes, California had representation from over 113 affiliated companies worldwide. “Our international footprint is the cornerstone of our global esteem and our events around the world serve as a platform for our network to work together while developing relationships to increase referrals and share best practices on the exclusive line of Sotheby’s International Realty products to better serve their clients’ needs and meet their business goals,” said White.

Marketing

From a marketing perspective, the brand’s 2015 campaign delivered more than 1.2 billion impressions. At the core of the Sotheby’s International Realty 2015 strategy was its relationships with pre-eminent media powerhouses in both print and online arenas to showcase unique properties from the brand’s worldwide network including: The New York Times, The Wall Street Journal, Architectural Digest, Bloomberg, Financial Times and as the exclusive real estate partner for Dwell.com.

To mark the 40th year of Sotheby’s International Realty in the luxury residential real estate brokerage business, Philip White and Wendy Purvey, chief marketing officer, were joined by honorary guests of the Sotheby’s International Realty brand to ring the Closing Bell at the New York Stock Exchange on December 29, 2015. Additionally, the brand was featured with prime placement on the New York Stock Exchange video banner in Times Square. Running the entire month of December, the video was shown 15 times per day, reaching over 1.6 million daily visitors to Times Square and highlighted the brand’s lifestyle focus and drove viewers to sothebysrealty.com for more information.

Finally, the Sotheby’s International Realty brand’s website, sothebysrealty.com, was re-launched in 2015 to provide a fully immersive, responsive, video-based experience with unique content. With a focus on creating the best possible user experience, the new sothebysrealty.com continues the brand’s tradition of revolutionizing luxury real estate in the digital space. Last year the site saw the most traffic in its history with 14 million visits, a 30% increase year over year. The new Sotheby’s International Realty, website was recognized by the Web Marketing Association with the “2015 Outstanding Website WebAward” and by W3 with the “2015 W3 Gold Award.”

“To be part of a network that continues to grow in key markets around the world with such momentum is both exciting and beneficial for our clients, who as a result have access to qualified buyers not only within our local market but all over the globe,” said Jon Ufland, Partner/Managing Broker.

Unlimited Sotheby’s International Realty offers exclusive Sotheby’s International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the firm’s property listings. In addition, the firm and its clients benefit from an association with the Sotheby’s auction house, which promotes real estate referral opportunities with auction house clientele. Property listings from Unlimited Sotheby’s International Realty also are marketed on the sothebysrealty.com global website, as well as on the firm’s local website, unlimitedsir.com.

The Sotheby’s International Realty network currently has over 18,800 sales associates located in approximately 835 offices in 63 countries and territories worldwide. Each office is independently owned and operated.

December in Times Square

The Sotheby’s International Realty® brand is collaborating with the New York Stock Exchange to showcase a video banner on the ABC Super Sign on 44th and Broadway in Times Square, New York City.

During the entire month of December, Sotheby’s International Realty® will be a part of these flashing displays and bright lights of Times Square. The special video promotion is set to run throughout the entire month of December, and will be displayed 15 times per day. On average, Times Square sees 1.6 million visitors PER DAY. This new and exciting advertising experience allows visitors to immerse themselves in sir.com, and catch a glimpse of the incredible services, properties, tools and strength of this great brand.

See the banner come to life by watching the video below: