Category Archives: Sotheby’s Press Release

New Campaign: 7 Million Impressions Today

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Your best life begins with a home that inspires you.

That’s the message 7 million people are seeing today through LIVE, the new Sotheby’s International Realty® brand ad campaign. We are launching LIVE with exclusive placements on leading media outlets including the New York Times, The Wall Street Journal and Architectural Digest.

And to amplify our reach even more, we are rolling out an exclusive advertising and syndication program on the Nikkei. Sotheby’s International Realty is the first real estate brand to showcase properties outside Japan on the Nikkei, one of the most influential business publications in the world.

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2017 REAL Trends/The Wall Street Journal “The Thousand” Rankings

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Sotheby’s International Realty Brand Tops Individual Sales Volume Category in REAL Trends/The Wall Street Journal Report for Second Year in a Row

Sotheby’s International Realty Affiliates LLC today announced that the Sotheby’s International Realty® brand was the No. 1 real estate brand represented in two of the six categories that comprise the 2017 REAL Trends/The Wall Street Journal “The Thousand” for the second year in a row. The annual report ranks America’s top 1,000 residential real estate agents and teams based on 2016 annual sales volume and transaction sides, and the top 50 agents and top 50 teams on average sales price—making it a ranking of the top 1,100 nationwide.

The Sotheby’s International Realty brand claimed 46 of the top 250 sales associates in the REAL Trends Individual Sales Volume category, more than any other real estate brand. The brand also had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby’s International Realty brand had the most individuals represented in the Individual Average Sales Price category.

“Having a leading number of sales associates represented in two categories of the REAL Trends/The Wall Street Journal rankings is a testament to the strength of the Sotheby’s International Realty brand,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “In 2016, the average sales price accomplished by Sotheby’s International Realty was among the highest of any national real estate brand as evidenced by its achievement of $95 billion in global sales volume. This accomplishment is made possible by having top sales professionals affiliated with Sotheby’s International Realty and I am so proud of the companies and sales associates represented on this list and their contribution to the power of this brand.”

Click here to see the Sotheby’s International Realty brand affiliated sales associated represented on “The Thousand.”

The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 880 offices in 69 countries and territories worldwide. In 2016, the brand achieved a record global sales volume of $95 billion USD. Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

The complete Thousand Top Real Estate Professionals list can be found on REAL Trends’ website, realtrends.com.

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Global Affluence: The Emerging Luxury Consumer

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Unlimited Sotheby’s International Realty is pleased to present “Global Affluence: The Emerging Luxury Consumer”, a report examining the confidence, spending habits and purchasing interests of emerging luxury consumers from around the world, who are defined as those with $250,000 USD to $1 million USD in investable assets.


Key findings from the report include:

  • 85% of emerging luxury consumers are confident in the housing market in their respective countries and are ready to purchase a home within the next three years.
  • 93% of emerging luxury consumers are looking to purchase homes with luxury components.
  • Emerging luxury consumers are interested in waterfront, metropolitan and historic homes.

The complete report features a breakdown of data by country surveyed as well as supplemental search data from sir.com. Click here to download the full report.

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New Video | 2017 Global Media Plan

With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social traffic drivers and video content integration, the Sotheby’s International Realty® brand utilizes hand-selected media powerhouses whose innovation, experience and international impact allow our brand to successfully connect with a global consumer. Check out our global media video below.

Why aren’t you selling your home with us yet? Reach out today! This is only the tip of the iceberg in terms of what we can offer you when it comes to marketing your property.

$95 Billion Global Sales Volume in 2016

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CNBC
broke the news this morning
that for 2016, the Sotheby’s International Realty Affiliates LLC affiliated brokers and sales professionals achieved approximately $95 billion in global sales volume, the highest annual sales volume performance in the history of the brand, driven largely by a brand record of over 127,000 transactions.

“During a year when the words “slowdown” and “slump” were used to describe the luxury housing market, 2016 turned out to be a banner year for Sotheby’s International Realty.” – CNBC

Global Growth

The Sotheby’s International Realty® brand also reported growth across its global network, which now encompasses nearly 70 countries and territories worldwide. At year-end, the network totaled 880 offices and more than 20,000 sales associates.

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Outside the United States, the Sotheby’s International Realty brand achieved $10 billion in sales volume in 2016 and continued to expand into key markets. The brand saw continued growth in Europe, entering the countries of Austria, Croatia, Slovakia, Slovenia and Montenegro. The brand also expanded in the Asia-Pacific region through affiliations in Fiji and Shanghai and continued to grow in Hong Kong and greater Thailand. Finally, the brand expanded its presence in the Caribbean with the addition of affiliates in Roatan and St. Vincent & the Grenadines.

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In the United States, the Sotheby’s International Realty brand achieved $85 billion in sales volume in 2016 and also added seven independently owned and operated residential real estate firms as well as 45 new offices to its network across the country.  This past year witnessed continued significant growth by existing affiliate companies through talent attraction and mergers and acquisitions, most notably increasing the brand’s market presence in Lexington and Concord, Massachusetts, throughout southern Rhode Island and on the island of Kauai, Hawaii. The brand also entered several key new markets last year, namely: Gulf Shores, Alabama; Pittsburgh, Pennsylvania; and Virginia Beach, Virginia.

 Innovative Technology

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The Sotheby’s International Realty brand was at the forefront of interactive technology in 2016 with the introduction of 3D Tours with Virtual Reality capability on sothebysrealty.com. Additionally, the site saw the most traffic in its history with nearly 22 million visits, a 54% increase year-over-year.Capture2
The brand also launched the first luxury real estate app for Apple TV, featuring professionally curated high-resolution photography and high-definition video giving consumers the opportunity to explore homes on a screen larger than ever before. An alliance with Juwai.com was launched in 2016 that gives the Sotheby’s International Realty network an edge to generate Chinese homebuyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby’s International Realty has the most global representation on Juwai.com, displaying luxury listings from 66 countries and territories.

“CEO Philip White told CNBC in a recent interview that Sotheby’s makes “the consumer the real focus, and that’s important when you do business in the luxury space. We made a decision early on to provide the consumer a high level of exceptional service and true global exposure.”‘- CNBC

 

The Sotheby’s International Realty brand was the No. 1 real estate company represented in two of the six categories that comprise the annual REAL Trends/The Wall Street JournalTop Thousand” report. The Sotheby’s International Realty brand claimed 45 of the top 250 sales associates in the Individual Sales Volume category, more than any other real estate company. The brand also had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby’s International Realty brand had the most individuals represented in the Individual Average Sales Price category, holding 17 of the top 50 spots (34%), further establishing the strength of the Sotheby’s International Realty brand as a leader in luxury real estate sales.

Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website.  In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.

We’ve got something to tell you…

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Unlimited Sotheby’s International Realty Attracts Local Talent and Expands to Newton, Massachusetts

Unlimited Sotheby’s International Realty today announced the opening of its new office located at 767 Beacon Street in the heart of Newton Centre. Locally owned and operated, Unlimited Sotheby’s International Realty now has a total of three offices strategically located in Brookline, Jamaica Plain and Newton. These key markets will allow it to better serve an international clientele, at all price points, who are coming to live in the Boston area to take advantage of the many opportunities available in the Boston Medical area, local universities and the innovation economy; many of whom are also looking to live in the communities with strong school systems like Brookline, Chestnut Hill, and Newton markets.

“We are thrilled to have been selected to represent the prestigious Sotheby’s International Realty brand in Newton. The power of a global brand, built on a 272 year heritage, is unparalleled in the real estate brokerage industry. When the opportunity to expand into Newton presented itself, we felt like the brand saw us as the future leader in these key strategic Boston and suburban markets that run throughout the entire Route 9 corridor.  With our new strategic position and strength, we feel Unlimited Sotheby’s International Realty offers top agents and clients the best option for luxury real estate and international exposure in the marketplace” said Jon Ufland, principal and managing broker, Unlimited Sotheby’s International Realty, and Newton resident.

The Sotheby’s International Realty brand attracts top agents around the world. Recently, the brand had the most individuals represented in the Individual Average Sales Price category, holding 17 of the top 50 spots (34%) in the 2016 REAL Trends/The Wall Street Journal Top Thousand report. Unlimited Sotheby’s International Realty is now uniquely positioned to represent distinctive properties across the Greater Boston area.

Newton broker and resident, Margie Kern will also be joining the company as a Principal and top performing sales agent. Kern, one of the elite luxury residential brokers in Newton and the Greater Boston area, will be heavily involved in helping to grow the Newton office.

“We are thrilled to have Margie Kern joining our team. Margie has positioned herself as one of the most successful luxury residential real estate agents in the area as a result of her unmatched work ethic, incredibly loyal clientele and dedicated team of talented agents.” said Jon Ufland. “Margie’s market knowledge, collaborative spirit in helping others succeed, and her strong business acumen will enhance our ownership team as well as attract other top performing agents to our company.”

Joining Margie at Unlimited Sotheby’s International Realty’s Newton office are agents Sandra Fromm, Beverly Berman, Beth Barry, Valerie Beaver, Marsha Marchant, Ward Shifman, Linda Brennan, and Chris Lee, all of whom are, or have been, Newton residents and active community members.

Unlimited Sotheby’s International Realty serves clients in Brookline, Jamaica Plain, Newton, and surrounding Greater Boston communities. The global advertising and marketing tools are unparalleled, offering sellers unprecedented access to buyers around the world, through the Sotheby’s International Realty network of more than 850 offices in 65 countries and territories worldwide. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients benefit from an association with the Sotheby’s auction house.

For more information, visit, unlimitedsir.com.

See the full press release here.

Sotheby’s International Realty Beats Zillow And Realtor.com To 3-D

sirmatterportSotheby’s International Realty Affiliates LLC today announced that its global website, sothebysrealty.com, now supports 3D Tours on its property detail pages allowing real estate consumers the opportunity to fully immerse themselves in homes listed by the Sotheby’s International Realty® brand. The 3D Tours will also feature a Virtual Reality Tour (VR) experience that can be viewed through a compatible device such as an Android phone or VR headset.

The 3D and VR Tours are produced by strategically placing specialized cameras throughout a home to create a result that transforms the traditional way people view homes online. The 3D and VR Tours add an additional layer of content to the existing property detail pages on sothebysrealty.com which also provide a written description, high-resolution photographs and high-definition videos. At launch, the Sotheby’s International Realty brand will have 3D Tours available on over 1,000 properties that are viewable on desktop, tablet or smartphone.

“Introducing 3D and VR Tours on sothebysrealty.com is just another example of how we are keeping the Sotheby’s International Realty brand on the cutting edge while creating an immersive experience for consumers,” said John Passerini, global vice president, interactive marketing at Sotheby’s International Realty Affiliates LLC. “Distance can present a challenge when looking to buy a home and virtual reality has provided a provocative solution. This technology is allowing buyers to purchase homes without having to physically travel to view them, which is especially relevant to the global clientele we serve.”

In coordination with this announcement, Sotheby’s International Realty is also a real estate launch partner for Matterport’s CoreVR release— the largest collection of virtual reality content across multiple disciplines. With the adoption of CoreVR, Sotheby’s International Realty will be able to offer both a 3D and VR experience. Additionally, Sotheby’s International Realty property listings on Mansion Global, the digital luxury real estate destination from Dow Jones, will also be equipped with the 3D Tour feature.

View our latest 3D tour for 60 Princeton Road in Chestnut Hill.

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Sotheby’s International Realty Video Series: Houseguest

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“Houseguest” is the new custom video series presented by the Sotheby’s
International Realty® brand. This series follows influential and inspirational people as they become a houseguest in a home represented by the Sotheby’s International Realty brand and meld their life with the unique lifestyle found with their extraordinary accommodations.

The Sotheby’s International Realty brand is the first real estate partner to
develop this type of custom content with the Wall Street Journal. Houseguest will be featured in Sotheby’s International Realty brand media units and
social platforms.

Episode 3: Public Relations Executive Trades the Bustling NYC Life for a Retreat in the Colorado Mountains

As the owner of a communications agency, Public Relations executive, Lois Najarian O’Neill is no stranger to the hustle and bustle of New York City life.  She is the ultimate high-powered executive balancing a successful company while raising two children.

In this episode of Houseguest, Lois trades skyscrapers for mountains, as she visits The Berman Buckskin Ranch in Telluride, Colorado.

Watch Lois discover tranquility and explore new hobbies through her inspiring retreat in the mountains.

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CLICK HERE to learn more about the house

Targeting China’s Wealthy with New Juwai.com Alliance

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Sotheby’s International Realty Affiliates LLC has announced an alliance with Juwai.com that enables the luxury real estate brand to generate Chinese buyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby’s International Realty now has the most global representation on Juwai.com, displaying luxury listings from 65 countries and territories.

We are constantly looking for opportunities to expand globally by adding new distribution opportunities that showcase properties to affluent consumers in key growth markets.  The alliance with Juwai.com achieves that by giving us better access to a market that is already one of our most important, and which promises great future growth.

“One of Juwai.com’s key advantages is that it is hosted on both sides of China’s internet firewall, so its listings are visible online both within China and outside of China.”

–Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC

At this moment, one out of every 10 visitors on sothebysrealty.com is located in China, and the syndication and advertising program with Juwai.com will further strengthen the Sotheby’s International Realty brand presence in that market.  The  alliance includes the following components:

  • Listing display: Sotheby’s International Realty property listings will appear on Juwai.com and in its real estate search results.
  • First responders: Juwai.com’s Chinese-language team is located in mainland China so they can respond to consumer inquiries in real time, translate the inquiries into English and forward them to the Sotheby’s International Realty sales associate who has the listing.
  • Brand page: A Sotheby’s International Realty brand overview page carries information about the brand, a contact form and the network’s listings – all in one place.
  • Banner advertising: Sotheby’s International Realty banner ads will run on the Juwai.com homepage, promoting the company’s new brand page and listings to Juwai.com’s audience.

To see the Sotheby’s International Realty brand page on Juwai.com, visit: www.juwai.com/sothebysrealty

Sotheby’s International Realty Video Series: Houseguest

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“Houseguest” is the new custom video series presented by the Sotheby’s International Realty® brand in an exclusive collaboration with the Wall Street Journal Custom Studios. This 4 episode series follows influential and inspirational people as they become a houseguest in a home represented by the Sotheby’s International Realty brand and meld their life with the unique lifestyle found with their extraordinary accommodations.

The Sotheby’s International Realty® brand is the first real estate partner to develop this type of custom content with the Wall Street Journal!

Episode 2: Underwater Photographer Duo Dives into Turks & Caicos

As an underwater photography team, Alicia and Jim Ward thrive cooperatively to capture beautiful images of the world’s oceans. Together they embrace challenging conditions to continuously push their creative capabilities to showcase the enchanting life beneath the surface.

In this episode of Houseguest, Alicia and Jim visit Turtle Tail, a spectacular tropical compound in Turks & Caicos located on a private peninsula. Watch how this couple discovers the dynamic fusion of home and nature found at this breathtaking estate.

CLICK HERE TO SEE THE VIDEO OR CLICK THE IMAGE ABOVE

CLICK HERE to learn more about the house

Learn more about the guests at seethroughsea.com

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