Category Archives: Sotheby’s Press Release

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Unlimited Sotheby’s International Realty Attracts Local Talent and Expands to Newton, Massachusetts

Unlimited Sotheby’s International Realty today announced the opening of its new office located at 767 Beacon Street in the heart of Newton Centre. Locally owned and operated, Unlimited Sotheby’s International Realty now has a total of three offices strategically located in Brookline, Jamaica Plain and Newton. These key markets will allow it to better serve an international clientele, at all price points, who are coming to live in the Boston area to take advantage of the many opportunities available in the Boston Medical area, local universities and the innovation economy; many of whom are also looking to live in the communities with strong school systems like Brookline, Chestnut Hill, and Newton markets.

“We are thrilled to have been selected to represent the prestigious Sotheby’s International Realty brand in Newton. The power of a global brand, built on a 272 year heritage, is unparalleled in the real estate brokerage industry. When the opportunity to expand into Newton presented itself, we felt like the brand saw us as the future leader in these key strategic Boston and suburban markets that run throughout the entire Route 9 corridor.  With our new strategic position and strength, we feel Unlimited Sotheby’s International Realty offers top agents and clients the best option for luxury real estate and international exposure in the marketplace” said Jon Ufland, principal and managing broker, Unlimited Sotheby’s International Realty, and Newton resident.

The Sotheby’s International Realty brand attracts top agents around the world. Recently, the brand had the most individuals represented in the Individual Average Sales Price category, holding 17 of the top 50 spots (34%) in the 2016 REAL Trends/The Wall Street Journal Top Thousand report. Unlimited Sotheby’s International Realty is now uniquely positioned to represent distinctive properties across the Greater Boston area.

Newton broker and resident, Margie Kern will also be joining the company as a Principal and top performing sales agent. Kern, one of the elite luxury residential brokers in Newton and the Greater Boston area, will be heavily involved in helping to grow the Newton office.

“We are thrilled to have Margie Kern joining our team. Margie has positioned herself as one of the most successful luxury residential real estate agents in the area as a result of her unmatched work ethic, incredibly loyal clientele and dedicated team of talented agents.” said Jon Ufland. “Margie’s market knowledge, collaborative spirit in helping others succeed, and her strong business acumen will enhance our ownership team as well as attract other top performing agents to our company.”

Joining Margie at Unlimited Sotheby’s International Realty’s Newton office are agents Sandra Fromm, Beverly Berman, Beth Barry, Valerie Beaver, Marsha Marchant, Ward Shifman, Linda Brennan, and Chris Lee, all of whom are, or have been, Newton residents and active community members.

Unlimited Sotheby’s International Realty serves clients in Brookline, Jamaica Plain, Newton, and surrounding Greater Boston communities. The global advertising and marketing tools are unparalleled, offering sellers unprecedented access to buyers around the world, through the Sotheby’s International Realty network of more than 850 offices in 65 countries and territories worldwide. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients benefit from an association with the Sotheby’s auction house.

For more information, visit,

See the full press release here.

Sotheby’s International Realty Beats Zillow And To 3-D

sirmatterportSotheby’s International Realty Affiliates LLC today announced that its global website,, now supports 3D Tours on its property detail pages allowing real estate consumers the opportunity to fully immerse themselves in homes listed by the Sotheby’s International Realty® brand. The 3D Tours will also feature a Virtual Reality Tour (VR) experience that can be viewed through a compatible device such as an Android phone or VR headset.

The 3D and VR Tours are produced by strategically placing specialized cameras throughout a home to create a result that transforms the traditional way people view homes online. The 3D and VR Tours add an additional layer of content to the existing property detail pages on which also provide a written description, high-resolution photographs and high-definition videos. At launch, the Sotheby’s International Realty brand will have 3D Tours available on over 1,000 properties that are viewable on desktop, tablet or smartphone.

“Introducing 3D and VR Tours on is just another example of how we are keeping the Sotheby’s International Realty brand on the cutting edge while creating an immersive experience for consumers,” said John Passerini, global vice president, interactive marketing at Sotheby’s International Realty Affiliates LLC. “Distance can present a challenge when looking to buy a home and virtual reality has provided a provocative solution. This technology is allowing buyers to purchase homes without having to physically travel to view them, which is especially relevant to the global clientele we serve.”

In coordination with this announcement, Sotheby’s International Realty is also a real estate launch partner for Matterport’s CoreVR release— the largest collection of virtual reality content across multiple disciplines. With the adoption of CoreVR, Sotheby’s International Realty will be able to offer both a 3D and VR experience. Additionally, Sotheby’s International Realty property listings on Mansion Global, the digital luxury real estate destination from Dow Jones, will also be equipped with the 3D Tour feature.

View our latest 3D tour for 60 Princeton Road in Chestnut Hill.

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Sotheby’s International Realty Video Series: Houseguest


“Houseguest” is the new custom video series presented by the Sotheby’s
International Realty® brand. This series follows influential and inspirational people as they become a houseguest in a home represented by the Sotheby’s International Realty brand and meld their life with the unique lifestyle found with their extraordinary accommodations.

The Sotheby’s International Realty brand is the first real estate partner to
develop this type of custom content with the Wall Street Journal. Houseguest will be featured in Sotheby’s International Realty brand media units and
social platforms.

Episode 3: Public Relations Executive Trades the Bustling NYC Life for a Retreat in the Colorado Mountains

As the owner of a communications agency, Public Relations executive, Lois Najarian O’Neill is no stranger to the hustle and bustle of New York City life.  She is the ultimate high-powered executive balancing a successful company while raising two children.

In this episode of Houseguest, Lois trades skyscrapers for mountains, as she visits The Berman Buckskin Ranch in Telluride, Colorado.

Watch Lois discover tranquility and explore new hobbies through her inspiring retreat in the mountains.





CLICK HERE to learn more about the house

Targeting China’s Wealthy with New Alliance


Sotheby’s International Realty Affiliates LLC has announced an alliance with that enables the luxury real estate brand to generate Chinese buyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby’s International Realty now has the most global representation on, displaying luxury listings from 65 countries and territories.

We are constantly looking for opportunities to expand globally by adding new distribution opportunities that showcase properties to affluent consumers in key growth markets.  The alliance with achieves that by giving us better access to a market that is already one of our most important, and which promises great future growth.

“One of’s key advantages is that it is hosted on both sides of China’s internet firewall, so its listings are visible online both within China and outside of China.”

–Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC

At this moment, one out of every 10 visitors on is located in China, and the syndication and advertising program with will further strengthen the Sotheby’s International Realty brand presence in that market.  The  alliance includes the following components:

  • Listing display: Sotheby’s International Realty property listings will appear on and in its real estate search results.
  • First responders:’s Chinese-language team is located in mainland China so they can respond to consumer inquiries in real time, translate the inquiries into English and forward them to the Sotheby’s International Realty sales associate who has the listing.
  • Brand page: A Sotheby’s International Realty brand overview page carries information about the brand, a contact form and the network’s listings – all in one place.
  • Banner advertising: Sotheby’s International Realty banner ads will run on the homepage, promoting the company’s new brand page and listings to’s audience.

To see the Sotheby’s International Realty brand page on, visit:

Sotheby’s International Realty Video Series: Houseguest


“Houseguest” is the new custom video series presented by the Sotheby’s International Realty® brand in an exclusive collaboration with the Wall Street Journal Custom Studios. This 4 episode series follows influential and inspirational people as they become a houseguest in a home represented by the Sotheby’s International Realty brand and meld their life with the unique lifestyle found with their extraordinary accommodations.

The Sotheby’s International Realty® brand is the first real estate partner to develop this type of custom content with the Wall Street Journal!

Episode 2: Underwater Photographer Duo Dives into Turks & Caicos

As an underwater photography team, Alicia and Jim Ward thrive cooperatively to capture beautiful images of the world’s oceans. Together they embrace challenging conditions to continuously push their creative capabilities to showcase the enchanting life beneath the surface.

In this episode of Houseguest, Alicia and Jim visit Turtle Tail, a spectacular tropical compound in Turks & Caicos located on a private peninsula. Watch how this couple discovers the dynamic fusion of home and nature found at this breathtaking estate.


CLICK HERE to learn more about the house

Learn more about the guests at


Unlimited Sotheby’s International Realty Welcomes Sarah Godfrey as Assistant Sales Manager

Sarah_GrayUnlimited Sotheby’s International Realty, a leading full-service real estate brokerage in the Greater Boston area, is pleased to announce the appointment of real estate professional Sarah Godfrey as the Assistant Sales Manager of its Brookline office. Sarah will be working with Principal and Managing Broker Jon Ufland to help manage and coach the sales team in Brookline, and leverage her experience to give them a competitive edge in Boston’s global real estate market.

Sarah joins the agency with 12 years of real estate and management experience. Most recently, she worked on a team at Hammond Residential, where she played an instrumental role in the group’s success. She orchestrated many facets of the team’s administration, sales and marketing functions.  Sarah is recognized for her enthusiasm, responsiveness and attention to detail. Prior to real estate, Sarah spent many years working for a voice recognition software company as a trainer and manager, gaining experience in project management, presentation development and communications.

“Since affiliating with the premier Sotheby’s International Realty brand, we’ve experienced remarkable growth and opportunities in just a short timeframe, said Jon Ufland, Principal and Managing Broker, Unlimited Sotheby’s International Realty. “Sarah will be a tremendous leader for our organization. Her hire is a strategic one as the company looks to continue building momentum in the Brookline, Jamaica Plain, Newton and surrounding Greater Boston communities. She is a highly respected and qualified professional who brings versatility and valuable skill sets to our growing business.”

Unlimited Sotheby’s International Realty is a well-respected, growing player in the local real estate community.  With top visibility in each of the markets it serves, backed by the preeminent worldwide luxury network and innovative marketing solutions that Sotheby’s International Realty provides, the opportunities are endless,” noted Sarah Godfrey, Assistant Sales Manager, Unlimited Sotheby’s International Realty. “I’m thrilled to join this forward-thinking organization and use my experience to take on the new challenge of sales management.”

Born and raised in Newton, Massachusetts Sarah has an in-depth knowledge of the area. She graduated from Brimmer and May in Chestnut Hill and received a Sociology degree from the University of Vermont. Sarah is now a longtime resident of Waltham. She enjoys the beach, summers and weekends on the Cape and spending time with family and friends.

Sarah Godfrey can be contacted at


Click here to see the full Press Release



Sotheby’s International Realty Global Networking Event 2016


Unlimited Sotheby’s International Realty, recently participated in the 2016 Sotheby’s International Realty® Global Networking Event. The event, which took place from May 16th through May 18th in Las Vegas, Nevada, brought together approximately 2,300 members of the Sotheby’s International Realty network, with more than 165 of the brand’s companies represented from 40 countries and territories worldwide.


“The Sotheby’s International Realty Global Networking Event offers an extraordinary experience and provides great value to our firm, and in turn, our clients,” said Jon Ufland, Principal, Managing Broker, Unlimited Sotheby’s International Realty.  “Attending allowed us the opportunity to connect with the world’s most talented real estate professionals to learn more about the industry, both on a global level and as a whole, the advantages offered through the Sotheby’s International Realty network and the brand’s vision for the future, all while creating lasting friendships and a valuable, global referral business.”


Held at the Wynn Las Vegas, the Sotheby’s International Realty Global Networking Event was a dynamic three-day immersion into the brand, offering network members the unique opportunity to collaborate, share ideas and best practices, generate referrals and create lasting business connections around the world.  The general sessions featured inspiring, emotional and motivational speeches from Sotheby’s International Realty Affiliates LLC’s Philip White, president and chief executive officer, Wendy Purvey, chief marketing officer, and Francis X. Santangelo, senior vice president, global operations; as well as keynote speaker Daniel Lamarre, president and chief executive officer of Cirque du Soleil, and closing speaker Joe Castillo, the world’s premier “SandStory” performer.


“Our Global Networking Event celebrates the strength of the Sotheby’s International Realty network,” said White.  “This year’s conference was our most attended ever and it is incredible to see how members of our network continue to utilize the resources we provide, take the reins and develop their own new opportunities and continue to grow their business.  We are proud of our network, our heritage and our future, and the success of this year’s Global Networking Event is the culmination of it all.” 


There were over 35 different breakout sessions offered, ranging in topic from sales and negotiation tactics, to the changing landscape and demographics of home ownership, to the power of branding and marketing, and more. More than 120 Sotheby’s International Realty network members volunteered to play an integral part in the sessions, sharing advice, best practices and personal experiences with their peers while serving as breakout hosts, guest speakers and expert panelists.


Unlimited Sotheby’s International Realty, which has offices in Brookline and Jamaica Plain, offers exclusive Sotheby’s International Realty marketing, advertising and referral services that are designed to attract well-qualified buyers to the firm’s property listings. Property listings from Unlimited Sotheby’s International Realty also are marketed on the  global website, as well as on the firm’s local website,

As a Sotheby’s International Realty affiliate, the firm and its clients also benefit from an association with the Sotheby’s Auction House, allowing the firm’s sales associates the opportunity for real estate referrals with auction house clientele as well as the unique ability to refer real estate clientele for appraisal services for jewelry, art, antique furniture and collectibles.


The Sotheby’s International Realty network currently has more than 19,000 affiliated independent sales associates located in approximately 845 offices in 63 countries and territories worldwide.  Each office is independently owned and operated.

Media Watch – The New York Times Exclusive Video Block Now Live!


The Sotheby’s International Realty® brand is excited to announce the launch of the Exclusive Video Block, now running on the The New York Times “Find a Home” landing page.

As the exclusive “Find a Home” launch partner, the Sotheby’s International Realty brand owns the native video module, which is served on the #1 and #2 editorial slots in this section. No other brand has been able to utilize this custom video player found on the homepage.

The New York Times website has massive global reach, reaching over 80 million monthly visitors and a highly engaged audience who view over 482 million pages monthly.

View it Here

Apple News Partnership Extended Through June 2016


We’re excited to announce that our extremely successful Apple News partnership has been extended to run through June of this year!

Apple News is the new application baked into every Apple device running iOS 9 or newer, allowing us to potentially reach over 800 million iPhones, iPads, and iPod Touches.

Our ad units have a 5% Share-of-Voice on the For You section of the app + a 25% Share-of-Voice in the app’s Business Channel.

You can also add the Sotheby’s International Realty channel within Apple News, which has content automatically fed via our Extraordinary Living blog. It can be found by searching for Sotheby’s International Realty within the News app, or clicking here on your iOS device.

Around the World: Malta

Your Home. Around the World.
Valletta, Malta's capital city

Investment Opportunities in Malta

The Mediterranean Island of Malta, situated in the heart of the Mediterranean Sea has always attracted foreign governors and rulers throughout the centuries that wanted Malta for its strategic location, mainly as a military base and commercial hub. Shaped by an eventful history of warfare and international trade, independent Malta today is still open for business. Today, Malta continues to experience an influx of foreigners who seek to move here to live and work due to the excellent lifestyle and investment opportunities offered by the Maltese Islands.

Maltese beachStrategic location in the Mediterranean

Malta’s strategic location in the middle of the Mediterranean Sea can hardly be emphasized enough. Malta is well connected to mainland Europe through regular and short flights to all major European airports. Coupled with its excellent port infrastructure, around 70 Double Tax Agreements in effect and a world-class ICT infrastructure, Malta is an ideal logistical hub and base for international operations.

One of the fastest growing economies in the EU

In the face of the recent global economic crisis, Malta remained resilient and was quick to rebound, retaining a solid bank infrastructure and forward-looking regulatory frameworks. In 2015, Malta was among the EU countries that registered the highest economic growth rate. The island is rapidly emerging as an iGaming and financial services hub with a highly effective work force driving the industries.

Malta has set in place taxation incentives to attract a foreign work force, who bring along necessary expertise and know-how to continue driving business forward. Often referred to as the Highly Qualified Persons Rules, this incentive offers a flat income tax rate to foreign nationals who move to Malta to occupy specific roles within creative and knowledge-based industries.

Advantageous Corporate Tax Structure

Malta reserves a 35% tax rate on profits made by companies, however tax refunds on tax paid by a Malta company are set to 6/7 of the total amount of profit, leaving an effective tax liability of 5%.

Malta’s Individual Investor Programme (IIP)

In the 2015 ‘Homes as Opportunity Gateways’ The Grand Harbour, Valletta, Maltareport published by Wealth-X in collaboration with Sotheby’s International Realty, Malta’s citizenship programme and real estate offering were described as an excellent long-term investment for Ultra High Net Worth Individuals (UHNWI) looking to diversify their investments. A Maltese passport offers all the benefits associated with being an EU citizen as Malta is a member of the EU. Investing in a Maltese property is a sound long-term investment as real estate values on the Maltese Islands increase year after year.

Malta’s Permanent Residency Scheme

Another scheme aimed at attracting foreign investment to the Maltese Islands is the Permanent Residency Scheme. This scheme can offer foreign investors a 15% flat income tax rate and is aimed at those individuals who are looking for an alternative residence that suits their lifestyle requirements and tax profile.

Further Benefits

It is also good to know:

  • Professional Investor Funds are exempt from Maltese capital gains and income tax, therefore non-resident investors do not pay income tax in Malta,
  • Malta has a robust yet flexible legal and regulatory framework, with all company law and regulations published in English,
  • A sunny and warm climate year-round and a remarkably rich culture and history complement Malta’s excellent lifestyle offering.

With an ‘A’ rated economy by international rating agencies such as Fitch and Standard & Poor’s and over 300 days of sunshine, there is not much to keep you from having a closer look at the Maltese Islands for your next move.

For more information, we can work with our affiliate, Malta Sotheby’s International Realty, to help find you a home in Malta.


Lifestyle Development | Sliema, Malta | € 4,250,000 | Malta Sotheby’s International Realty


Stunning Capital City Apartment | Valletta, Malta | €980,000 | Malta Sotheby’s International Realty

Around the World is a new series that provides a glimpse into Sotheby’s International Realty affiliate markets around the world.

Our firm is a part of a global brand that helps us extend the reach and appeal of a home far beyond the Greater Boston market. With over 800 offices and 16,500 sales associates in 61 countries and territories around the world, we are able to make boundless connections between buyers and sellers to successfully market the homes we represent.