Category Archives: Company news

Apple News Partnership Extended Through June 2016


We’re excited to announce that our extremely successful Apple News partnership has been extended to run through June of this year!

Apple News is the new application baked into every Apple device running iOS 9 or newer, allowing us to potentially reach over 800 million iPhones, iPads, and iPod Touches.

Our ad units have a 5% Share-of-Voice on the For You section of the app + a 25% Share-of-Voice in the app’s Business Channel.

You can also add the Sotheby’s International Realty channel within Apple News, which has content automatically fed via our Extraordinary Living blog. It can be found by searching for Sotheby’s International Realty within the News app, or clicking here on your iOS device.

You're Invited: First Thursday Art Walk in JP

Join us TONIGHT for this month’s First Thursday Art Walk.

Wine, snacks, and the work of Thomas Durand will be featured. For more on the artist, visit

The Prudential Unlimited Realty office is located at 673 Centre Street in Jamaica Plain. Please stop by! Here’s a link to additional event details and map of all the businesses participating:


Congratulations to our 2013 Award Winners

Prudential Unlimited Realty congratulates and proudly recognizes its real estate professionals for their many accomplishments in 2013. The company and several of its agents were awarded with honors exemplifying tremendous performance and sales milestones… Click here to read the remainder of the story.

2014 Real Estate Market: consumers are optimistic and more committed to buying and selling homes.

Prudential Real Estate Q4 Consumer Outlook Survey: Consumers Optimistic About 2014 Real Estate Market, More Committed to Buying or Selling This Year

IRVINE, Calif.–(BUSINESS WIRE)–Prudential Real Estate, an HSF Affiliates LLC real estate brokerage network, today released results of its fourth quarter Consumer Outlook Survey indicating that consumers’ perception of residential real estate is increasingly favorable, and that consumers are more committed to buying and selling homes in 2014 than they were during the previous year.

“Consumers are increasingly sophisticated about real estate and many come to the table armed with impressive research”

In fact, favorability toward real estate reached 78% among all respondents, a 5-point jump from the previous quarter and 15 points higher than at year-end 2012. Millennials’ perception of real estate is most favorable, peaking at 87%. Respondents’ growing optimism yields resolve, as 76% of likely transactors and 63% of all survey participants indicated they were more committed to buying/selling homes in 2014.

“Consumers understand that the U.S. economy and residential real estate continue moving in positive directions,” said Earl Lee, CEO of HSF Affiliates LLC. “Accordingly, they’re feeling much better about their personal situations and want to take advantage of attractive home prices in many markets and interest rates that remain low by historical standards.”

Respondents acknowledged that macro-economic events of 2013, such as government sequestration and rising interest rates, impacted their personal finance decisions. However, they look to the new year with anticipation: A full 65% are optimistic about the housing market in 2014 and a nearly 60% believe home sales will increase during the year. Half of all respondents believe that the rate of appreciation in U.S. home values will slow this year after a strong run in 2013.

“Normalcy is returning to residential real estate,” said Lee. “People are seeking homes for all the right reasons – to gain shelter and security, raise a family and generate long-term wealth.”

While financial concerns certainly play a role in the decision to buy or sell, home ownership remains a deeply personal decision. Owning a home is important to 96% of Americans, and 78% agree that home ownership is an important part of the American dream. When asked about their experience buying and selling in today’s economy, 72% of respondents said that finding the right home and community are crucial to their family’s happiness.

Caution remains in the marketplace. “Decreasing home values” is the No. 1 concern of respondents, followed by “saving enough for a down payment.” Underscoring the stringent lending guidelines that are still in place from the industry downturn, just 39% of respondents believe it will be easier to secure a mortgage loan in 2014. Consumers also acknowledged that tight housing inventory may impact their home-buying decisions this year: 67% expect to face more competition for homes on the market.

These and other hurdles call for advice and guidance from real estate professionals. A full 64% of survey respondents indicated that a good agent can help them make the right choices about the type of home and community they want; 62% said a good agent can help maximize home ownership investment. Among millennials, 70% said a good agent can help them maximize their investment and 62% say now, more than ever, they look to a real estate agent for sound guidance on a real estate transaction.

“Consumers are increasingly sophisticated about real estate and many come to the table armed with impressive research,” said Stephen Phillips, COO of HSF Affiliates. “However, they will always need an experienced agent to pull it all together, assess opportunities, negotiate in good faith and keep everything moving for a successful transaction.”

The full survey details are available upon request. An infographic illustrating survey findings is available here.

Prudential Real Estate Outlook Survey Methodology

Interviews with 2,500 Americans who are “in the market” to buy or sell a home were conducted online by Edelman Berland in December 2013 and January 2014. Respondents are aged 25-64 with a household income of at least $50,000. The margin of error is +/-1.96% for all respondents.

Original Article Provided by Business Wire Here

Prudential Real Estate Ranked Highest for Customer Satisfaction in Three Segments of J.D. Power and Associates 2013 Home Buyer/Seller Study

Prudential Real Estate Ranked Highest for Customer Satisfaction in Three Segments of J.D. Power and Associates 2013 Home Buyer/Seller Study 

(Brookline, MA) – Prudential Real Estate, an HSF Affiliates LLC company, and Prudential Unlimited Realty announced that the Prudential Real Estate affiliate network ranked highest for customer satisfaction in three of the four segments included in J.D. Power and Associates’ annual Home Buyer/Seller Satisfaction Study. The network scored highest in Repeat Home Buyer, First-Time Home Buyer, and First-Time Home Seller categories. It ranked third in the Repeat Home Seller segment.

The sixth annual study measures customer satisfaction among the nation’s largest real estate brokerage companies. Overall satisfaction is gauged across four factors of the home-buying experience: agent/salesperson, real estate office, closing process, and variety of additional services. Seller satisfaction is evaluated through the same four factors plus marketing.

Among repeat home buyers, Prudential Real Estate scored 829 on a 1,000-point scale, performing particularly well in agent/sales person, variety of additional services and closing process. The network tallied 811 points among first-time home buyers, showing strength in all factors. Prudential Real Estate scored 809 points in the First-Time Home-Seller segment, drawing strong marks for marketing and closing process. This represents the third time in six years Prudential Real Estate ranked highest in seller satisfaction including recognition in 2008 and 2010.

“Prudential Real Estate stands for quality and consistency in neighborhoods across America,” said Earl Lee, network president and CEO of HSF Affiliates LLC. “Buyers and sellers alike appreciate our affiliates’ market leadership and our agents’ skill and innovation.”

Lee added that the Prudential Real Estate network enjoys one of the industry’s highest average selling prices and that its agents stand out as local-market experts. “Affiliate to affiliate, Prudential Real Estate sales professionals have a strong work ethic and drive for client satisfaction. These prestigious awards further underscore our agents’ success and the quality of our network.”

The team at Prudential Unlimited realty works hard to exceed the expectations buyers and sellers alike, explained Prudential Realty.  “In today’s market, our clients require all the expertise and service we can offer. Through our knowledge, innovation and guidance we maximize the home-buyer/home-seller experience to ensure our clients’ needs are met.”

Among other survey findings:

  • First-time home buyers and sellers are most influenced by a company’s good reputation and the recommendations they receive from friends, family and colleagues.
  • More than one-third (35%) of first-time home buyers and 27% of first-time sellers indicate they selected their real estate company based on its reputation.
  • 28% of first-time home buyers and 27% of first-time sellers selected their company based on recommendations.
  • Overall satisfaction with real estate companies is higher among repeat customers compared to first-time buyers or sellers.
  • Suggesting better times in residential real estate, the percentage of first-time home sellers increased to 44% in 2013 from 30% in 2012.
  • The percentage of first-time home buyers also increased significantly, 49% in 2013 vs. 40% a year ago.

The 2013 Home Buyer/Seller Study includes 4,371 evaluations from 3,930 respondents who bought or sold a home between March 2012 and April 2013.


About Prudential Real Estate and HSF Affiliates LLC

Prudential Real Estate is a part of the HSF Affiliates LLC real estate brokerage family, which includes Real Living Real Estate and the new Berkshire Hathaway HomeServices brand available later in 2013. Prudential Real Estate franchisees are independently owned and operated.

HSF Affiliates LLC, based in Irvine, Calif., is a joint venture of HomeServices of America and Brookfield Asset Management.

About Prudential Unlimited Realty

Prudential Unlimited Realty is an independently owned and operated franchisee of Brookfield Residential Property Services (BRER). As an independent franchisee, our local owners have the freedom to make decisions quickly and on a local level, but with the backing of the strong, internationally recognized Prudential brand. We believe in maintaining the flexibility and entrepreneurial spirit that top agents are looking for. This allows us to respond better to our local market with speed and innovation that may prove to be more challenging for a larger enterprise.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities and are used under license with no other affiliation with Prudential.

About J.D. Power & Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit J.D. Power and Associates is a business unit of The McGraw-

Join Boston Real Estate Investment Club’s next meeting Feb. 27th


Join the Club February 27th!

The Boston Real Estate Investment Club has announced another meeting on Wednesday, February 27th at Osaka Japanese Sushi & Steak House.

About the Club

The Boston Real Estate Investment Club is open to real estate investors of all experience levels who want to meet and continuously learn from other investors and real estate professionals. Each meeting features knowledgeable speakers to guide members through new and relevant topics relating to the many aspects of Real Estate Investment. Past events have covered Why invest in Real Estate?, Foreclosures, Self-directed IRA’s, 1031 Exchanges, and Creative Tax Strategies.

It’s an opportunity to network with others who share similar goals & needs, to learn about unique & hot properties, to find ways of obtaining & utilizing different sources of capital, and so much more! 

February’s meeting will feature:

Matt Newman :: Investor

“In the mid 1990s, Matthew started a real estate company that today has two offices: one in Brookline, and one in Jamaica Plain, Prudential Unlimited Real Estate. He is a silent partner but participates in corporate development and consultation. Matthew began buying, managing and developing real estate in the early to mid 1990s. At first he bought condominiums, three family houses and small projects. Now over 20 years later, he owns over 200 residential units, has completed dozens of condominium conversions, acquisition-renovation-management situations, and renovated and sold numerous assets and properties, has developed dozens of projects and has bought and sold over 50 million dollars worth of property in the area. Matthew is still involved with the two Prudential offices. Currently, he oversees the management of the Newman Properties portfolio and is seeking new acquisitions. “

Eric Erickson :: Investor / Mortgage Specialist

“In 1992 I began my career in the mortgage industry. By the mid 1990’s I became known as the “Go-To Guy” and the “He can get it done guy” for the FHA 203K loan. I founded my own mortgage company in 1996 just a few short years before the economy took a large downturn and eventually the FHA 203K loan became obsolete. Now in 2012 the program is needed again and I am back to provide these loans to properties in need of improvement. I have the opportunity to bring my skills to borrowers that need to navigate the current lending environment. Wells Fargo Home Mortgage has given me the ability to provide both the FHA renovation loan as well as Conventional loan programs for home buyers and investors.”


•    2013 Investment Planning     •
•     Short Sale Update     •
•     Hot Properties     •
•     and more!    •


February 27th, 2012

6:00PM :: Registration / Networking / Food / Drink

6:45PM :: Lighting Round with Guest Speakers & Prudential Unlimited Staff

7:00PM :: Meeting


 Location / Amenities / Registration


Osaka Japanese Restaurant

14 Green St, Brookline, MA 02446

$10 with pre-registration (
OR $15 at the door (Includes Sushi)

Cash Bar Available



Mortgage Update: Why do mortgage companies care about your large bank deposits?

Update by Jarred Alexandrov : Fairway Independent Mortgage Corporation

If you’re like most people applying for a mortgage, or getting pre-approved for a mortgage you will be asked by your mortgage company “to source your large bank deposits.

(A large deposit is generally considered any non payroll deposit over $1000. This includes simple transfers from checking/savings accounts.)

Why Do Mortgage Companies Care About Your Large Bank Deposits?

  1. Mortgage companies are required by law (USA Patriot Act) to source deposits in order to combat money laundering. If we do not source the deposit we could be held liable if money laundering is determined to have taken place.
  2. Mortgage companies want to determine that you have the funds available to pay for your mortgage. More specifically they need to know that you are not relying upon one-time sources of funds such as gifts, gambling winnings, etc to qualify.

If you have large deposits in your bank accounts, you will need to “source” those deposits by providing evidence of the check and/or origin of the funds.

Of course, you can also avoid having to provide evidence for sourcing large deposits by not depositing or transferring funds until your mortgage is finalized.**

**If you are receiving gift funds for a purchase of real estate, get those funds transferred or deposited at least 2 months before you apply for a mortgage so that the “large deposit” won’t be reflected in your most recent bank statements.**

When you are asked to “source a large deposit” now you know why!

Jarred Alexandrov
Fairway Independent Mortgage Corp. Marketing Director and Loan Coordinator
617-456-1700 ext.115


Don’t forget to come in, call or visit us at for all your Real Estate needs in Boston, Brookline, Jamaica Plain and surrounding areas.



Prudential Unlimited Realty Virtual Food Drive: $1000 Goal Nov. 6-21

Prudential Unlimited Realty
, through the Greater Boston Food Bank is holding a virtual food drive from 11/6/2012 to 11/21/12!

Our goal is to raise $1000 and this can only happen with your support, whether it’s $1 or $100 every bit counts.


All of the proceeds & food collected will go to the Greater Boston Food Bank to benefit hungry families across eastern Massachusetts. This is a wonderful opportunity to help those less fortunate in these difficult times. We encourage you join in our efforts and make a difference in someone’s life today.

The Greater Boston Food Bank is New England’s largest hunger-relief organization and is working hard to help end hunger in eastern Massachusetts. They distribute over 30 million pounds of food per year to more than 600 hunger relief agencies throughout eastern Massachusetts. Once the food you donate is collected by the Food Bank, it is checked for compliance with food safety guidelines and then sorted into about 20 food categories. Hunger-relief agencies, such as pantries and soup kitchens, then order the food by category. This allows the agencies to order exactly what they need, whether that be juice, protein products, or canned vegetables.

Here are some hunger facts about Eastern Massachusetts:

  • 320,000 people or 7% of the population uses emergency food programs annually
  • More than one in three households served has a child under the age of 18
  • Over 10% of those who receive emergency food assistance are 65 or older
  • 57% of the people served have to choose between food and rent, medicine, or heat
  • 84% have a place to live but cannot get the food they need

Short list of most desired food items:

  • Dairy: Milk – dried, evaporated, and boxed (such as Parmalat)
  • Protein: Beef stew, nuts, peanut butter, beans, and peas (dried or canned), chili, tuna fish, chicken, salmon (canned)
  • Vegetables: Tomato sauce, diced tomatoes, spaghetti sauce, vegetables (canned), tomato juice
  • Fruit: Raisins and other dried fruit, applesauce, any canned fruit in its own juice
  • Grains: Crackers, oatmeal, whole grain rice, all types of pasta, ready to eat low sugar/high fiber cereal (Cheerios, Raisin Bran, etc.)


Again, our goal is $1000 over the next 2 weeks. If you’d like to donate CLICK HERE and visit us online for more information about Prudential Unlimited Realty or the Greater Boston Food Bank.


Don’t forget to come in, call or visit us at for all your Real Estate needs in Boston, Brookline, Jamaica Plain and surrounding areas.

 FOLLOW US SOCIALLY!                                        


Quick Tips: Fall Décor Ideas with Chelsea Moore

Another turn of the seasons means a chance to re-vamp your home inside and out. This week’s Quick Tips by Chelsea Moore takes a look at how you can spruce up your house for a festive fall.

Jazzing up the Outside of Your Home

Check out your local farmer’s markets, flower shops, grocery stores and home improvement shops for sales on local fall flowers. You can trade those summer flowers out for beautiful fall florals in hues of orange and red.

Large pumpkins, colorful gourds and large pots filled with mums, marigolds or impatient’s are the perfect decorations for the front stoop or porch.

There are a number of other flowers and plants that grow easily in the fall and brighten up any yard. See our list of fall plants below:

  • Calico Aster
  • Sunflowers
  • Gerbera Daisies
  • Cosmos
  • Dahlias
  • Toad Lily
  • Goldenrod
  • Russian Sage
  • Colchicum
  • Helenium
  • Sedum
  • Red Spider Lilies

Interior Décor

There are so many simple crafts that can add a dramatic Fall flair to any home.

Frame up your favorite fall leaves!  Pick some of your favorite leaves outside, dry and press in a book (or something similar). Once dry and pressed, place on top of a piece of decorative fall paper or a page from an old book and toss inside an old frame. Old books and frames can be found in Thrift stores and places like Goodwill and Salvation Army for cheap and easily refurbished in this kind of project!

Looking for fun ways to dress up those plain old candles you have lying around? Well look no further! Go outside and gather all different shapes and sizes of twigs, cut and arrange around your candles using a low temp glue gun or super glue to hold them in place or have a helper tie twine or raffia around them to hold them in place. Another cute candle idea is to take cinnamon sticks and tie them around the candles as well and when the candle burns it will send a wonderful cinnamon scent through out your home. For maximum scent effect, pair with a vanilla, apple or pumpkin candle! If you have a few empty cylinder vases or can find some for cheap fill them up about a third of the way with fake cranberries or mini fake pumpkins/gourds and nestle in your candle to create your own little candle oasis.


Check out our Pinterest page for free Halloween and Fall printables, as well as other great fall craft ideas. Fall printables are perfect for framing and setting up on your mantle with your newly decorated candles and some festive gourds.


Don’t forget to come in, call or visit us at for all your Real Estate needs in Boston, Brookline, Jamaica Plain and surrounding areas.

 FOLLOW US SOCIALLY!                                        


Mortgage Update: FHA Changes Restrictions on Condo Lending

Update by Jarred Alexandrov : Fairway Independent Mortgage Corporation

You may or may not already know that the Federal Housing Authority (FHA) has had some pretty strict regulations in place for condo owners wishing to get an FHA Loan to purchase or refinance a condo.

Now, the FHA has announced some changes to it’s approval process, making it easier for some Condo projects and some borrowers to qualify for an FHA Loan.

Here are some of the changes the FHA has made:

FHA condo approved

  1. Delinquent Dues: FHA has eased restrictions on the percentage of units in a building that can be delinquent on their association dues. Going forward, no more than 15 percent of a building’s units can be more than 60 days delinquent. The previous rule was 30 days.
  2. Investor Ownership: Investors may own up to 50 percent of the total units in an existing building so long as at least half of the units have been sold, or are under contract to owner-occupants for use as their principal homes.
  3. FHA Certification: In condo buildings that are proposed, under construction, gut rehab conversions or those that have been built within the past 12 months, only 30 percent of the units must be owner-occupied in order to be FHA certified.

Read more about the changes in the Chicago Tribune.

Many condo projects that did not qualify previously may qualify under the updated guidelines.

If you’ve had a client who wanted a low down-payment FHA loan, but could not get approved because of FHA restrictions, it is probably time to have them to a loan officer again.

Jarred Alexandrov
Marketing Director and Loan Coordinator
617-456-1700 ext.115


Don’t forget to come in, call or visit us at for all your Real Estate needs in Boston, Brookline, Jamaica Plain and surrounding areas.

 FOLLOW US SOCIALLY!